'Drive N Hear Interview'

Drive N Hear Interview

By Interviewer at 11/12/07 02:13

Name of your website?

Drive N Hear

Your name?

Ronan Leonard

Your Location (city, etc)

South Yarra, VIC 3141

Please give us a short summary of your website?

Audio guides for the great drives of the world now available on disk or download to MP3 players.

What inspired you to launch your own website?

Independant traveller who does not like bus tours and wanted some audio guides.

When did you launch your first website, and what was it?

November 2007 it has just been launched for these guides.

How did you decide on a name for your website?

We wanted a name that captures what we do " Drive N Hear" is what you do with the audio guides.

What makes it different from other, similar offerings?

Very well researched guides, currently no one else is providing this service.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Build up an international brand similar to Lonely Planet

How does your investment of time and money balance against your success?

Too early to say at this stage as we have only just launched the product.

If you had an unlimited development budget for development, how would you change your site?

We would provide more roads

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes we belive so.

What unexpected costs and headaches have you had to deal with?

International travel, recording of the disks, delays in production - the list goes on

What has been your biggest challenge?

Getting all the information about the roads

What method has been most successful for promoting your website?

Too early to tell - the product was launched just a few days ago

How has running your website differed from your expectations?

Always require more information and updates.

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

Again too early to say - Ask me again in 6 months

How to you feel about your product

We are very proud of the initial offerings and are expecting to add more drives as we gain awareness of our product.

What is your website address?

Drive N Hear

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